Acaba de ser enviado aos compradores que adquiriram na pré-venda, o ebook Inside Apple, escrito por Adam Lashinsky, editor da revista Fortune. O ebook, também disponível para compra na iBookStore, custa US$ 12,99 e trata dos segredos internos da direção da Apple. Baseado em inúmeras entrevistas, as quais algumas vazaram e causaram certo rebuliço, como as sobre o Scott Forstall, o livro trata principalmente da organização interna, gerenciamento e dinâmica da Apple.
Veja uma página interna:
Leia a descrição do livro publicada na iBookStore:
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley’s answer to Willy Wonka’s Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the “DRI” (Apple’s practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
Também já está disponível a versão em inglês do audiobook do livro.
Imagens enviadas por Juliano Steckert, thx!
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